Today I almost finished the book "Why now is the time to crush it! Cash in your passion" by Gary Vaynerchuk.
Gary is one of the entrepreneurs I followed over a year on his youtube channel and one of probably so many young people he has inspired.
I never wanted to be self-employed until seeing his "daily vee". Now I am ultimately aiming to run a business, but far in the future.
The message that resonates the most with me, is patience.
So if you've been patient enough up to this point, enjoy a brief summary of his book.
summary of crush it
- "passion is everything"
Measure success in happiness. Live your passion. Be pumped every morning about what you're doing. There is nothing holding you back. But - family first.
- "everyone needs to start thinking of themselves as a brand"
Everyone has a shot.
- "success is in your DNA"
There has not to be a difference in who you are and what you do to earn a living. Tell your full story. Be you. Be authentic. People "sniff out" if you are faking it. Decisions between humans are based on personal connections, personal and business.
- keep up with the change
Not from the book, but my favorite quote of Gary: "Don't be romantic about technology. It's just a tool".
- product = "what you're most passionate about"
Merge passion with expertise. Do your homework. Choose the medium which fits you and go all in.
- "the lure and lasso"
Allow people to come to you in the first place and use other people's content to relate to you.
- your blog is your "main home"
Different platform can be "vacation homes" pointing back to your home.
- "invest in the important stuff"
You come last. Invest in the long-term future (research, content, staff ...), not in you.
You can be worked out by less talented but more hard working.
- "You have to think about building your brand in terms of a marathon, not a sprint" - patience
- "Building and sustaining community is a never-ending part of [...] business"
Get into every conversation. Give people something to think about. Implement call-to-action. It is that one follower that changes everything for you.
From here it continues with hands on how to start, monetize and keep going. For me, the book served me as a starting point and motivation to start this blog. I will continue reading: If you feel like needing hands on help, you should refer to that resource.
*The quotes are out of the book "Why now is the time to crush it! Cash in your passion". I do not claim Gary Vaynerchuk's intellectual property or any credits belonging to him or the publisher. This is just a rough summary to give you an idea about the book and where to dig in more specifically.